Hello! My name is Christina Bryant Herbert, I’m co-founder, Creative Director & CEO at St. Frank (stfrank.com & @stfranktextiles).

Christina wears the Naomi Pajama Set in Bloom

I started St. Frank to create a new kind of home brand built for a consumer like me who wants their space to reflect their values. Our brand is rooted in travel off the beaten bath, authenticity, and ethical sourcing. We work with artisans and small business around the world to produce our line. Each piece is rooted cultural craft with a story to share. The result is unique and luxurious products with a bohemian aesthetic.

Start with the foundation for the space – floors, windows, and walls. A beautiful wall color (even the perfect shade of white) or wallpaper, thoughtful window treatments (truly the eyebrows of the room, these frame the space and often overlooked), and well proportioned rug will set the mood for everything that’s then layered on top.

I love an eclectic look. To me, it’s all in the mix! I love combining traditional architecture with modern and antique furniture and global textiles. I want my home to tell my story and in that become a lawyered, collected space. I am a maximalist and gravitate toward warm, inviting choices in interior design. I want my home to be lived in, not museum-like.

I love to host, but I cannot cook. Thankfully my husband knows his way around the kitchen! Given that, for me, entertaining is all about ambiance. I love setting the table (taking a layered, collect approach there as well!), arranging fresh flowers, lighting my favorite candle (the Havana scent from our line), and putting on some music. The most important aspect of entertaining, however, is just being present, making your guests feel at home, and having fun.

Tidying up. Haha But seriously.

The coziest bedrooms have great lighting (low lamp light or bust!), delicious sheets (I love our 520 thread count cotton percale printed sheets and go the extra mile to press them for that hotel bed perfection), a guest book bedside along with a carafe of water and drinking glasses, and fresh set of towels. Bonus points if you are prepared with a tray of mini toiletries for them to use during their stay.

Follow along on Instagram @stfranktextiles

When I started St. Frank, I definitely had a more tailored traditional, all black wardrobe. My personal style had definitely evolved to mirror more of the St. Frank aesthetic with Ulla Johnson and Isabel Marant patterned blouses and dresses a lot more leader (boots and jackets) than I once wore. I also love feminine handwork and elements of nostalgia that are part of both the St. Frank and Mestiza look.

I love the overt femininity of Mestiza’s approach to design. In a time where there’s fewer examples of traditional glamour and less occasion to dress up, I am longing for both and Mestiza delivers in spades.